LSF Endless Dreams Launch Party

For LSF’s Endless Dreams perfume launch, I assisted in activation ideation, helping shape the creative vision while also playing a hands-on role in event execution and post-event strategy. After the event, I was responsible for putting together a comprehensive recap for both social media and internal strategy, ensuring we highlighted the impact of the event in a way that partners could clearly see. This meant organizing and categorizing event photos, making sure each brand partner got a curated selection of images where their products were featured. This recap showed exactly how we delivered on our contract agreements and offering concrete examples of brand integration, product placement, and social media engagement. On top of that, I ran a social media performance analysis, tracking engagement, reach, and post effectiveness. The final recap made it easy for partners to see the success of their collaboration with LSF, reinforcing the brand’s value in these types of activations and in its social media presence.