The LSF x Stanley Summer Hamptons House was all about creating an immersive, influencer-driven experience where content felt organic but still reinforced both brands. Each weekend, different groups of influencers stayed at the house, so it was key to make sure as many elements as possible were co-branded and strategically placed to maximize visibility in their posts. I helped come up with co-branded moments throughout the house, from a custom ping pong table to mirror decals, ensuring Stanley and LSF had a strong presence in all content. I also created partner pitch decks, showing potential collaborators how their brands could be woven into the house experience—whether through product gifting, event integrations, or custom activations. Beyond the house itself, I helped plan itineraries and researched restaurants with private spaces for planned meals, always keeping budget and brand fit in mind. I also ideated custom activations at those meals, like a keychain-making station, to create interactive moments influencers would naturally want to share.

Throughout the summer, I tracked all influencer content and compiled it into a GTM (go-to-market) deck, helping measure the campaign’s reach and engagement. I also kept in mind Stanley’s contract requirements, ensuring all cups and coolers were Stanley, and getting all details pre-approved by their team. On top of that, our team kept in mind our other partners, ensuring WetBrush, 21Seeds and Santa Margherita products were at the house. I also handled logistics like stocking essentials—building out organized lists for summer house must-haves like paper towels, soap, and other necessities. It was all about balancing brand strategy, organization, and execution to create a seamless and high-impact experience.