For LoveShackFancy’s Hamptons event in collaboration with Cotton and Suni Lee, I worked on activation strategy and partnership coordination, making sure brand integrations were both seamless and visually aesthetic. This consumer-facing activation perfectly fit with this collection’s vibe and LoveShack'Fancy’s overall brand identity.

I also played a role in partner activations, including Hally Hair, where I helped coordinate an exciting hair gem station. Additionally, I was involved in strategic placement for Santa Margherita Wine, where my focus was optimization for its visibility for social media engagement. In doing all of this, I curated visual boards (as seen below) to effectively communicate the event’s vibe and strategic vision behind partnership activations. These boards were extremely effective in aligning the team and partners on execution, which ensured a cohesive and well-curated experience.