For the LSF x Stanley launch party, I focused on logistics and contract compliance, making sure everything ran smoothly behind the scenes. One of my biggest responsibilities was figuring out transportation for influencers and media, coordinating with different companies to secure the best pricing and seamless travel from NYC to Duryea’s in the Hamptons. Since brand agreements were key, I paid close attention to contract compliance, ensuring that every detail aligned with Stanley’s requirements—down to eliminating plastic water bottles and making sure every cup and cooler was exclusively Stanley.

Beyond the event itself, I assisted with PR gifting during the product launch, where I had to manage inventory updates in Excel, which was a process that required serious organization to track what was going out and to whom. On the consumer side, I also worked on the ice cream truck activation in the Hamptons, making sure it was a fun, engaging way to connect with the audience and reinforce the brand collaboration.