STATE x LoveShackFancy

Marketing interns had full responsibility of the go-to-market (GTM) plan for this collaboration, handling campaign planning, content creation, and execution. I curated shoot locations, mood boards, props, and outfits, ensuring everything matched the brand aesthetic. Managing logistics across NYC, I streamlined location and outfit changes for a seamless shoot. Post-shoot, I helped select and finalize imagery for the LSF homepage, email campaigns, and social media, even modeling to align with the younger audience. I also designed four themed marketing emails in Figma, which were used in the launch.